LOOKING FOR THE NEXT CHAPTER IN MY STORY
Born in Moscow, studied in Virginia, lived and worked around New York, my adventures finally brought me out west..
I spent the first 6 years of my career working in corporate finance...
But I had always dreamed of living in the city that lived and breathed innovation.
Working at these hypergrowth companies,
I learned the right questions to ask...
How do I hire great customer-facing people? Do I use inside or outsourced teams? If I outsource, how do I choose a vendor? How do I build a sales playbook? What are my sales "metrics that matter"?
How do I acquire new leads? How do I send cold emails/cold call? How do I get from lead to opportunity to close?
Success & Support
Which Helpdesk/Livechat/Phone software is best? How do I effectively use in-app support? How do I set up self-service? What are the support "metrics that matter"? How do I cross-sell and upsell accounts? How do I ensure my Sales/Support/Success teams are all on the same page?
How do I tell my story? How do I build a content marketing calendar? How do I launch a drip campaign? What are my marketing "metrics that matter"? How do conduct SEO? How can I generate compelling creative? How do I do influencer marketing? How do I setup web/facebook/retargeting advertising?
Sales Tools & Enablement
Which CRM platform is best for my business? How do I implement one? How do I score leads? How do I manage & clean leads in my system?
How do I set Sales Quotas? What should my promotion/demotion guidelines be? How do I pay out bonuses? How do I motivate my sales people? How do I set up a sales QA program?
What is my churn? What's my LTV:CAC? How do I know a customer is "engaged"? Where is the fallout in my sales funnel?
I hustled for the chance to work for some of the fastest growing tech companies in the Bay
and how to answer them...
WHAT I BRING
TO THE TABLE
Sales, Systems, and Success, Oh My!
Devise new lead acquisition and nurturing strategies
Build product playbooks
Build and manage CRM environments
Build quality assurance programs for customer-facing teams
Build and launch email drip campaigns
Build in-app marketing programs
Build webinar training for enterprise clients
Implement support systems over email, livechat, and phone
Hire and train outsourced support and sales teams
Launch content marketing programs
Build and manage optimized ad-tech campaigns over Facebook, AdWords, Twitter, and LinkedIn
Build and moderate customer communities
Create strong feedback loops with key customers to inform product decisions
DATA DRIVEN APPROACH
Set and manage meaningful KPI's for sales, support, and success teams
Build system integrations to ensure customer journey continuity
Conduct data deep dives with SQL and Excel to inform product decisions
It's time for my next adventure.
Connect with me below.
Sounds good to me.