Denis MalkovWorkCPQExperienceAboutContact

Denis
Malkov

VP Business Operations | Revenue Operations | GTM Strategy & Operations

Operations leader who helped scale PandaDoc from <$10M to $150M+ ARR.

01

<$10M to $150M+ARR at PandaDoc

02

Mid-80s to high-90sNDR

03

2×Win rate, 10% to 20%+

04

$0 to $4M+CPQ ARR

Selected work

01

Funnel Monitor

Placeholder. The resume does not describe this product.

02

AI Productivity Tracker

Placeholder. The resume does not describe this product.

03

Roadmapper

For upcoming product releases.

04

Decision-Making System

Placeholder. The resume does not describe this product.

CPQ

PandaDoc · Sr Director RevOps & Strategy · 2020–2022

Native CPQ for HubSpot

Launched native CPQ for HubSpot. $0 to $4M+ ARR and 300+ customers in 2 years.

01

$0 to $4M+

ARR

Native CPQ for HubSpot

02

300+

Customers in 2 years

Native CPQ for HubSpot

Experience

PandaDoc, 2018–present.

01

PandaDoc

VP Business Operations · Apr 2022–present · Boston

  • Leads 30+ across Strategy, RevOps, Data, Pricing & Packaging, and R&D Ops.
  • Owns a $45M R&D portfolio.
  • NDR mid-80s to high-90s via pricing & packaging.
  • AI tooling at 97%+ adoption, with AI spend down 50% YoY.
  • AI/AEO campaigns at 3x+ pipeline ROI and 20%+ lead-to-pipeline.

02

PandaDoc

Sr Director RevOps & Strategy · 2020–2022

  • Win rate from 10% to 20%+.
  • Trial-to-paid 20%+.
  • Homepage 1M+ views/month.
  • Launched native CPQ for HubSpot: $0 to $4M+ ARR and 300+ customers in 2 years.

03

PandaDoc

Director RevOps · 2018–2020 · SF

  • Built the revenue funnel from scratch and a rapid-testing culture.

04

Simppler

Director Business Ops & CS

  • 95%+ renewals, 6 enterprise partnerships, and doubled 2017 pipeline.

05

AdRoll

Sr Manager SMB Business Ops

  • 10,000+ SMB customers. 98% CSAT.

06

Genworth / AssetMark

  • Ran a $415M spin-off in 11 weeks.

07

Brown Brothers Harriman

08

500 Startups

Mentor

  • Pavilion. Operators Guild. Tech for Campaigns.

About

18+ years across B2B SaaS, fintech, startups, and enterprise financial services. PMP. University of Richmond, BSBA Finance. English and Russian.