Denis MalkovWorkIncubationsExperienceAboutContact

Denis
Malkov

VP Business Operations | Revenue Operations | GTM Strategy & Operations

Operations leader who helped scale PandaDoc from <$10M to $150M+ ARR.

01

<$10M to $150M+ARR at PandaDoc

02

Mid-80s to high-90sNDR

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2×Win rate, 10% to 20%+

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$0 to $4M+CPQ ARR

Selected work

01

Funnel Monitor

Placeholder. The resume does not describe this product.

02

AI Productivity Tracker

Placeholder. The resume does not describe this product.

03

Roadmapper

For upcoming product releases.

04

Decision-Making System

Placeholder. The resume does not describe this product.

Experience

PandaDoc, 2018–present.

01

PandaDoc

VP Business Operations · Apr 2022–present · Boston

  • Leads 30+ across Strategy, RevOps, Data, Pricing & Packaging, and R&D Ops.
  • Owns a $45M R&D portfolio.
  • NDR mid-80s to high-90s via pricing & packaging.
  • AI tooling at 97%+ adoption, with AI spend down 50% YoY.
  • AI/AEO campaigns at 3x+ pipeline ROI and 20%+ lead-to-pipeline.

02

PandaDoc

Sr Director RevOps & Strategy · 2020–2022

  • Win rate from 10% to 20%+.
  • Trial-to-paid 20%+.
  • Homepage 1M+ views/month.

Incubations

PandaDoc · Sr Director RevOps & Strategy · 2020–2022

New product lines and revenue streams

Incubated new product lines and revenue streams, including native CPQ for HubSpot, an API business, and a partnerships motion. CPQ went from $0 to $4M+ ARR and 300+ customers in 2 years. The API business and the partnerships motion were their own lines.

01

$0 to $4M+

CPQ ARR in 2 years

New product lines and revenue streams

02

300+

CPQ customers in 2 years

New product lines and revenue streams

03

PandaDoc

Director RevOps · 2018–2020 · SF

  • Built the revenue funnel from scratch and a rapid-testing culture.

04

Simppler

Director Business Ops & CS

  • 95%+ renewals, 6 enterprise partnerships, and doubled 2017 pipeline.

05

AdRoll

Sr Manager SMB Business Ops

  • 10,000+ SMB customers. 98% CSAT.

06

Genworth Financial

Senior Manager, Business Development · Jul 2010–Sep 2013

07

Genworth Financial

Leadership Development Program · Aug 2008–Jun 2010

  • A two-year rotational program, like a mini-MBA, with four six-month rotations across FP&A, audit, business development, and derivatives investments. Based in Richmond VA, Stamford CT, and Nashville TN.

08

500 Startups

Mentor

  • Pavilion. Operators Guild. Tech for Campaigns.

About

18 years in the workforce since 2008, across B2B SaaS, fintech, startups, and enterprise financial services. PMP. University of Richmond, BSBA Finance. English and Russian.